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Online Profiles – Managing your Identity

The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.

Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How is this possible?

Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This happens if other people are offering similar products online.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.

There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a solution to this. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.